Nike’s foray into the world of skateboarding began in 1997 with a new line of sneakers aimed at skateboarders. With a market already loyal to brands like Emerica, Vans and brands that helped grow the scene, the line failed to take off amongst the skateboarding community.

The early 2000s saw a swift turnaround from the brand thanks to recruiting skateboarding giants like Paul Rodriguez to front the team. With Rodriguez came a line of shoes specifically designed with skateboarders in mind, boasting increased padding, Zoom Air insoles, and enhanced materials, including triple stitching, a standard for skate shoes.

Since then Nike SB has continued to have an influence in the skateboarding industry, establishing themselves among the community with innovation in technology and an eye for emerging skateboarding talent.