Fucking Awesome

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With unending influence in the NYC scene and beyond over the last 20+ years, Jason Dill has managed to evolve his individual creativity and style as a skater in the 90s and 00s into the cult powerhouse that is Fucking Awesome. Officially founded in 2014, it was long before then that Dill started to put his idea into print, producing garments for the local NY spots including Supreme. As it grew in popularity and notoriety grew among circles, it became too big to not be produced officially. As Jason thinks the name is stupid, he made it his goal to sophisticate the garments, evident in the use of more complex cuts, materials, detailing and construction techniques. The brand is a juxtaposition between well informed design and gaudy, offensive prints which go hand in hand with skate.